This statistic shows the number of Facebook users in the United States from 2017 to 2023. In 2023, the number of Facebook users in the United States is expected to reach 223.2 million, up from 220.5 million in 2018. As of the fourth quarter of 2018, the social network was accessed by 2.3 billion users on a monthly basis.
Instagram will reach 112.5 million U.S. users in 2020. That's a 5.4% increase over 2019, as estimated by eMarketer, which also predicts the network will reach 117.2 million U.S. users in 2021.
Instagram is the second-most downloaded free app in the Apple app store
Only YouTube had more downloads in 2018 (2019 statistics are not yet available). That’s a good indication that Instagram is continuing to attract new users—as verified by the Instagram user statistics you’ll see later in this post.
Instagram is the 10th most popular Google query
About half of the top 10 searches are generic terms like weather, news, and videos. But Facebook, Google, YouTube, and Amazon also feature in the top 10, and all ahead of Instagram.
However, since Instagram is not primarily used through a web interface, the app’s high download rank is a more relevant figure.
Instagram is currently hiding like counts and video views in 7 countries
Instagram started hiding like counts in Canada in April, and in six more countries in July. Those countries are: • Australia • Brazil • Canada • Ireland • Italy • Japan • New Zealand However, that doesn’t mean that likes no longer matter. In fact, since 41% of Canadian content creators said engagement dropped after like counts were hidden, it means it’s more important than ever to create powerful Instagram content that inspires engagement. Instagram user stats.
Who exactly is using Instagram? These Instagram user statistics reveal the details of Instagram’s audience right now.
1 billion people use Instagram every month
That makes Instagram the second-ranked traditional social network in terms of active users, behind Facebook. When considering all social platforms, Instagram ranks fifth – behind Facebook, YouTube, Whatsapp, FB Messenger, and WeChat. 500 million people use Instagram Stories every day
In the three years since its launch, Stories has become a huge part of what makes Instagram so popular. With half a billion people using Stories every single day, it’s clear that Stories are an important channel for brands. (You’ll find more Instagram Stories stats throughout this piece that further emphasize this point.) Instagram will reach 112.5 million U.S. users in 2020 That’s a 5.4% increase over 2019, as estimated by eMarketer, which also predicts the network will reach 117.2 million U.S. users in 2021. Sure, we just told you that the U.S. audience represents only 11% of all Instagram users. But it’s still an important audience that’s growing consistently. 37% of American adults use Instagram That’s a slight increase from 35% in 2018. Keep in mind that the%age of people using Instagram varies substantially by age group, as the network is far more popular with younger users: • 18–29: 67% • 30–49: 47% • 50–64: 23% • 65+: 8% Again, you’ve got to do your research to determine the age breakdown of your own followers, but these Instagram user statistics provide a good starting point for thinking about your buyer personas.
Instagram is the most popular traditional social network among U.S. teens
Only YouTube is more popular with teens, and there’s some debate about whether to classify the video-sharing site as a social network. Seventy-two percent of U.S. teens say they use Instagram, compared to 69% for Snapchat and 51% for Facebook. However, teens say they use Snapchat more often.
The gender mix on Instagram is pretty even: 52% female and 48% male
However, in the U.S., a substantially higher percentage of women (43%) use Instagram than do men (31%). This discrepancy shows that you can’t make assumptions about demographics on Instagram—or any other social network. And you definitely can’t make assumptions about the demographics of your own followers. Instead, use social media analytics tools to get detailed information about your own audience, for a better content strategy and ad targeting. Source: https://blog.hootsuite.com/instagramstatistics/#:~:text=Instagram%20will%20reach%20112.5%20million,million%20U.S.%20users %20in%202021.