We are targeting:
- All who need a job in IT,
- Target Business, and
- Job Seekers
The marketing channels for “Crown IT Staffing and Recruiting” are;
• Word of mouth
• Social media
• Email marketing
• Posters & business cards
Our marketing activities are carried through;
Online Marketing Channels and Magazines
Social Media Advert and Promotions
Mass Media Advertisement
Special corporate events
There are a few firms which are investing money instead of getting it smart through promotions tricks. Below are a few techniques or ways that the Crown IT Staffing and Recruiting will adopt for their better promotions of the services that are being offered.
- Facebook page: In 2020, the global number of Facebook users is expected to reach 1.69 billion, up from 1.34 million in 2014 (Statista). In 2023, the number of Facebook users in the United States is expected to reach 223.2 million, up from 220.5 million in 2018 (https://www.statista.com/statistics/408971/number-of-usfacebook-users/).
Therefore, along with our personal page we are starting a professional business page on Facebook for us to promote our business by making the people aware of our Crown IT Staffing & Recruiting Firm business.
Instagram: Instagram will reach 112.5 million U.S. users in 2020. That's a 5.4% increase over 2019, as estimated by eMarketer, which also predicts the network will reach 117.2 million U.S. users in 2021 (https://blog.hootsuite.com/instagramstatistics/#:~:text=Instagram%20will%20reach%20112.5%20million,million%20U.S
Crown IT Staffing & Recruiting will mainly make use of digital marketing techniques to promote the business. A professional advertising firm may be hired as required to make creative advertisements to achieve the objectives of the promotion strategy.
The website will include following features:
- Brand able and easy-to-remember domain name.
- It will be based on a content management system (CMS) so that content can be updated with ease.
- It will include an online ordering system and payment gateway.
- It will be mobile-friendly as more and more people are using mobile devices to access internet.
- It would be integrated with social media enabling easy sharing. - It will be SEO optimized for selected key words.
Social media plan will focus on building a community around the Crown IT Staffing & Recruiting business by engaging and interacting with existing and potential customers for a viral spread of the word of the restaurant and its services. Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Pinterest and other social networking and social bookmarking sites will be utilized for this purpose.
Advertising campaigns on Facebook and Google will be carried out on a regular basis.